User Acquisition Manager

MY.GAMES is a leading European developer and publisher, driven by a singular goal: making great games that capture the hearts of players worldwide. Our community unites 1+ billion registered players.

We’ve developed or produced games, including War Robots, Hustle Castle, Rush Royale, Left to Survive, Tacticool, Grand Hotel Mania, War Robots: Frontiers – and many more.

Our internationally distributed team consists of top-tier gamedev professionals. We work remotely, and our hubs are located in the Netherlands, Cyprus, Armenia, UAE and Serbia.

Come join a universe of professional opportunities: develop and support large scale projects from PC/console/mobile, and create products across various genres – from casuals to shooters.

What you’ll do:
  • Develop and execute user acquisition strategies for mobile (iOS/Android), desktop (Steam), and console (PlayStation/Xbox) games
  • Plan and manage ad budgets, focusing on efficiency and performance across key KPIs
  • Launch, optimize, and scale paid campaigns across Meta, Google Ads, AppLovin, Unity Ads, TikTok, Reddit, X (Twitter), and more
  • Run A/B tests on creatives, targeting, funnels, and offers — and use results to scale what works
  • Analyze campaign performance using BI tools and dashboards, extract insights, and drive continuous improvement
  • Set up and verify tracking and attribution via MMPs (e.g., AppsFlyer, Adjust)
  • Monitor competitor strategies, industry trends, and benchmarks — and turn insights into action
  • Experiment with new traffic sources, channels, and UA approaches
  • Bring fresh ideas and bold hypotheses to the table
  • Support new project launches from soft launch through global scale-up
What you need to succeed:
  • 3+ years of hands-on experience in User Acquisition for mobile, desktop, or console games
  • Deep knowledge of Meta and Google ad platforms and campaign optimization strategies
  • Practical experience with A/B testing, MMPs, and attribution models
  • Problem-solver with a sharp eye for detail and a growth mindset
  • Self-starter who can juggle multiple projects and stay focused on priorities
Nice to have:
  • Experience with retargeting strategies for mobile games
What we offer:
  • Work remotely from all around the world
  • Collaborative working atmosphere in an internal game dev community that unites more than a dozen of internal game studios, crafting innovative experiences across mobile, PC, and console platforms
  • A strong team of specialists across different areas — access unique expertise and professional knowledge
  • Possibility to experiment and work on interesting tasks with ambitious goals — we have all resources to implement new ideas
  • Create great games and win the hearts of players
  • Push the boundaries of the game industry and lead the way forward